7. Write a paragraph emphasizing your specialty and your five
key talents, weaving in your most important values, passions and skills.
At the beginning I didn't want to tell out my brand but kept explaining about fashion show coordinator because I want people to understand their values and what they really do. To people that don't understand or really have any idea what fashion is about they don't know what is a fashion show coordinator. But at the same time, I got my own brand, Show Boss. Because we show people what they want to see. We give them what they ask for. “Brands don’t just arrive out of nowhere. They are the product
of a company ‘vision’” (More Than a Name, Davis, 43) Like I mention in the past, we want to give the designers and whoever comes to the fashion show to be surprise and to know that we really work hard to make this who fashion show works and everyone put their efforts in it to present it to everyone. But most of all, we want to help people to understand what we do and knowing what we can help them in the fashion industry.
As Show Boss, we love having fun because like I said, it's like a candy store. You can never get sick trying different kind of candy and every time you get them they are in different package and different shapes, size and colors. Isn't that an amazing thing ? “This is where
branding happens: it is the dialogue that helps create and sustain a
relationship between the organization and its audience. And good branding,
according to the experts, must engage” (More Than a Name, Davis, 27).