Week 10 EOC Tootsie - My Dream Job

Dream Job

National Advertising Sales - Beauty, Fashion / Lifestyles

About the Job

Account Executives needed

NYC - National Sales - Media Advertising- Fashion, Luxury, Retail (must be from media sales) Base to $80K @​ plan $130K

NJ National Agency Advertising & Local Sales - Media & Digital Base $60K @​ plan $125K

NY  SEO & SEM Manager - Must have advanced sales in SEO and SEM Base $70K @​ plan $105K

NYC LI & Westchester, North NJ, Brooklyn, Queens, NYC and Staten Island
Media Sales - Print, Cable, Digital, SEO /​ SEM
Base to $45K @​ plan 80K
Driven.​ Performance.​ Leader.​ Vision.​ Integrity: An exciting time for a New Career

Openings in NJ North and Central, NYC, Staten Island, Bronx, Brooklyn, Queens and Long Island
(All offer salary+​ commissions+​ bonus)!

High Renewals, Increase and New Business %​

Resumes to Careers@​directhr.​com

RESPONSIBILITIES

Market some of the best media and digital products via outside sales and target small to medium sized businesses to offer them an entire suite of products and services.​ Seeking energetic, ambitious, and career oriented sales representatives motivated to earn income based on performance and enjoy and thrive on an uncapped compensation.​

OFFERING:

• ALL are offering a SOLID Base salary guaranteed +​ uncapped commission plan
• Unlimited commissions
• Benefits, Retirement, Tuition reimbursement
• Incentive trips/​Recognition Programs, Paid Vacations and Holiday
• Career Advancement
• An intensive, fully paid, sales training curriculum
• An established customerbase including new and existing prospects
• On-going career feedback/​promotions and a great working environment

Requirements:

• College degree
• 1+​-15 years sales experience (see above)
• Oral and written communication skills, w/​attention to detail

RESUMES TO:

Careers@​directhr.​com

National Recruitment Team

Direct Sales Recruiting, LLC, (DSR) a NationalRecruitment organization is partnering with Clients to bring qualified candidates a career and a future.​ DSR offers over 70 yrs combined Sales and Recruiting Experience.​

DSR, LLC is an Equal Opportunity Employer and is committed to hiring and supporting a diverse workforce.​ A M/​F/​D/​V

Related Keywords:

Sales, account executive, new business, business developer, B2B, business to business sales, B2B sales, b2b sales, sales representative, account manager, legal sales, information services, copier, technology sales, IT Sales, Office Equipment sales, Office Solutions, President’s Club, Gold Club, Major Accounts, National Accounts, Archer Management, Top performer, Telecommunications sales, Payroll services, employee leasing, staffing service, wireless, conferencing sales, web conferencing, copier sales, Hunter, Closer, quota, commissions, senior sales, outside sales, consultative selling, direct sales, experienced salesperson, sales professional, sales expert, digital imaging, territory, territorial sales, Fortune 1000, c-level executives, cold call, cold calling, prospecting, producer, mid market, enterprise, fortune, top producer, consultant, sales executive, salesperson, salesman, telesales, decision maker, decision makers, director of sales, sales director, sales manager, channel sales, channel manager, door to door, sales, top sales rep, software sales, global accounts, named accounts, executive sales, teleconferencing, yellow page advertising, sales revenue

Week 8 EOC Subliminal Advertising

 What is Subliminal Advertising all about ? Subliminal Advertising is a way of communicating with the consumer and the audiences. We see those subliminal advertising everywhere we go, such as the movie theater, the mall, stores and other public places. Although that subliminal advertising is considered illegal because it plays a persona's subconscious. But after all, brand in all types of industry use subliminal advertising all the time. 

The phrase subliminal advertising was coined in 1957 by the US market researcher James Vicary, who said he could get moviegoers to “drink Coca-Cola” and “eat popcorn” by flashing those messages onscreen for such a short time that viewers were unaware. Subliminal advertising is actually not such a bad thing, usually those subliminal advertisement are memorable and a lot of time it related to our daily lives.  Researchers found that briefly displaying words and images so quickly that people do not even consciously notice, does nevertheless change their thinking. It seems those subliminal advertising are waste of time but those subliminal advertisement does work for the people who are in the industry. And most important of all, it leaves a trace or a mark in the audiences memory.

There has been much speculation about whether people can process emotional information unconsciously, for example pictures, faces and words,” said Professor Nilli Lavie, who led the research. “We have shown that people can perceive the emotional value of subliminal messages and have demonstrated conclusively that people are much more attuned to negative words. As we can see here, with images people have better memory to remember them and to remember it unconsciously. 
 

Source:
Subliminal advertising really does work, claim scientists
http://www.telegraph.co.uk/science/science-news/6232801/Subliminal-advertising-really-does-work-claim-scientists.html
  

Week 7 EOC Retail PEST

Retail PEST - Zara

ZARA started the brand began in 1975. Within a a decade ZARA's approach to fashion became very famous and its magic began to spread to other major cities of Spain and sooner acriss Europe. In 1985, Inditex took hold of group of businesses in which ZARA was also included. The vertical integration system, ZARA's philosophy, which helped it to maintain its fast fashion among the masses was started around 1986-1987. In 1988, ZARA decided that it would spread its magic of fast fashion around the world and it started a store in December 1988 in Oporto, Portugal.The home furnishings market was enhanced by ZARA's entry in to the sector. ZARA opened its stores in India in 2010. It also started online stores in 16 European countries in 2010.In 2011 its online retail spread to united states and Japan.

ZARA has been in the fashion industry for a long time. Personally I think people didn't really know the brand that well because at the time people were only crazy about some brand such as lLouis Vuitton, Dior and other big wellknown brand but consumer and other retailers didn't really notice about this brand but of course with it's growth ZARA has became the largest retailers in the world. From 1975 to 2012, Zara has grown from 1 store in Spain to more than 1540 stores in 73 countries. this shows it acceptability by masses.  These number will for sure continue to grow. 

Zara shows its revamped image based on four guiding principles: beauty, clarity, functionality and sustainability. Simplicity is the byword throughout the store as part of Zara's mission to bring customers into direct contact with fashion. ZARA's brand status is stable and continually growing  strong. More and more consumer will like this brand and also I believe ZARA will provide the target audience more amazing designs. 

Source: 
1.http://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?pagewanted=all  
2.http://ranjithaballa.blogspot.com/2012/09/about-zara-history.html
3.http://www.inditex.com/en/who_we_are/timeline 
4.http://www.uniquebusinessstrategies.co.uk/pdfs/case%20studies/zarathespeedingbullet.pdf
 

 

S

Week 6 EOC Rocky Ford - Restoring The Brand ?

Restoring The Brand ?

 

Rocky Ford Cantaloupes were pulled from store shelves in the summer of 2011 after reports that 

 people were getting sick. The illness was eventually identified as listeria and traced to Jensen Farms in Holly. At least 30 people died, hundreds got sick. Now, the Colorado Department of Agriculture is the recipient of an Award of Agricultural Marketing Excellence form the North American Agricultural Marketing Officials conference for helping Rocky Ford revitalize.   

After trying to restore the brand, Rocky Ford has try their best to show their consumer that their cantaloupes are safe and knowing that people are not going to die from eating cantaloupes again.  "Farmers and ranchers strive to provide safe, nutritional food to their own families and friends as well as the consumer," notes CDA chief John Salazar. "This tragedy could have spelled the end for Rocky Ford cantaloupe. 

Some farmers who had raised melons for decades decided to stop growing Rocky Fords this year. Only about a third of the land devoted to growing the cantaloupes last year is now growing this year's crop, according to the USDA's Farm Service Agency. "Quite a few people just dropped out," Knapp said. "They had no interest anymore in dealing with the risk."  What the farmers did right was to restore their brand and having people to trust their brand again. But at the same time, there are farmers that are not willing to take the risk anymore. It was said that a lot of farmers that were growing cantaloupes were in the risk of their business and lost many too. At the end, they took responsibility and took time to figure out how and when to restore their brand.

Source:
1.http://farmprogress.com/story-big-effort-restore-colorados-rocky-ford-melons-wins-prize-9-101426
2. http://www.huffingtonpost.com/2012/07/13/colorado-cantaloupes-retu_0_n_1670660.html
3. http://www.questia.com/library/1G1-320266603/rocky-ford-renaissance-colorado-cantaloupe-growers

Week 5 EOC Trend Predicting

Trend Predicting ? 

There are varies trend across the world. Trend forecasting resources help to predict trends in the industry they're in. Tend predicting is knowing the behavior, buying habits of the consumer at a particular season or time. It is no longer a question of finding your markets or consumers by age, geography or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion & geographic locations. People no longer look at the surface things but really get to understand the industry and knowing the future of that industry. 

Such as the fashion trends. Fashion trend forecast calculates as season, target, market, consumer, colors, fabrics, silhouette, texture then last usage. Understanding the trends forecast is one of the most arduous and calculative work for all. There are people who are working behind the scenes, day and night to make things appear easy and affordable to us. Question which often comes to our mind is which trend forecast to use and how we can understand it better. Many technological forecasting methods have been reported in various forecast related books & mentioned in literature of many countries, and they have been successfully applied widely.  As trend forecasting results are mainly influenced by the forecasting method used by the end user, it is of utmost importance to determine the method that will be most appropriate to a business model you adopt.

Each season, the design and merchandising departments worldwide are waiting whats in trend for coming seasons. They rely heavily on creating a new line using these valuable data collected by professional agencies. Trend forecasts are based on seasons Spring, Summer, Fall &Winter like we connect certain colors with holiday and seasons, they expect to see earthy tones in fall season, jeweled colors for holidays, the pastels of flowers in early spring, and refreshing white for the summer.  People might see fashion as just clothes, shoes and other things you wear. But think about this, people behind all these fashion shows and fashion magazines. How do people know what their consumer likes and how they make it to their market. Because there are people behind that works hard and understand the trend for each season and try to predict what's going to happen next season.

Web Sources:

1.http://britishlibrary.typepad.co.uk/inspiredby/2013/05/a-beginners-guide-to-fashion-trend-forecasting.html
2. http://www.fibre2fashion.com/industry-article/9/836/pink-is-out-but-blue-is-in-understanding-fashion-trend-forecasting1.asp
3. http://www.trendforecasting.org/Trend_Forecasting.htm

Week 4 EOC McDonald's Response To Supersize Me

McDonald's  V.S  Supersize Me ?

Super Size ME ! Everyone loves fast food but what do people really think about this movie ? Does it really affect people's mind and prospective towards fast food ? Especially towards with "McDonald's" People who have seen this movie or clip of it knows that fast food does really affect our health. But what does McDonald's response about this ? They had to be astonish to know that there are consumer experiencing themselves by eating their product everyday and film it then publish it to the public.
In response to Morgan Spurlock's controversial documentary "Super Size Me", which depicts McDonald's as a source of poor health and obesity, the fast food giant has released the in-house-produced documentary "Salad Without Dressing Me". This man has done all kinds of research and health check up to know how his body is changing and what sort of heart diseases they could might have. Morgan Spurlock is not playing, he is serious about this research on himself and he wants to tell people that McDonald's IS NOT GOOD FOR YOU. But of course, there are people wouldn't care about his opinion and still continue to eat McDonald's. 

"I had to prove a point," wheezed Caputo from his hospital bed in a recorded statement. "If I gave in and ate just one chicken McNugget, I would have corrupted the data and my pancreas might have been in near-working order by the end of the experiment." Doctors compared Caputo's condition to that of someone who had spent a month in a Soviet gulag.
"We are pleased with the results," said Janet Thayer, President of McDonald's Marketing Division. "We have paid Mr. Caputo with a lifetime of free McDonald's certificates for himself and anyone else he chooses to give them to – and I must say, they make great stocking stuffers."


Through this conversation, we can all see that the President of McDonald's Marketing didn't really handle it quite while. Personally, I think that kind of a fraud because McDonald's are telling people that there's nothing wrong with their food but in reality there is. People are having health problem and this is no alright at all. This is not how a business should be handle. When I talk about business, it's not just about McDonald's making money but they need to think about people's health and plus McDonald's is international so people across the globe can say they want to stop having business relationship with them and McDonald's could be in a deep trouble for that. I just think if today, they handle this situation better, people would take it differently. 
He hasn't been back inside a McDonald's since the end of his experiment  
At the end, I think if you really love fast food, you should know what you are eating and knowing what is in your food. Also what's more important is to workout and stay healthy if not you could become worse than Morgan Spurlock.

Source:
1. http://www.enduringvision.com/news/business_010404.php
2. http://www.theguardian.com/film/2004/jul/16/foodanddrink.shopping
3. http://tanzia02.wordpress.com/2009/08/06/effects-of-the-supersize-memovie-on-mcdonalds-reputation/

Week 3 EOC Rolling Stone

Rolling Stone

Rolling Stone is a popular magazine that published every two weeks. It is focusing on politics and famous or unique culture. Rolling Stone was found in 1967, San Francisco, California. The name of the founder is Jann Wenner who is currently still the chief editor. And for music critic is Ralph J. Gleason. In the 1990s, the magazine changed its format to younger consumer. 

Rolling Stone was known for its musical coverage and for political reporting by the enigmatic and controversial gonzo journalist. In the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented television shows, film actors, and popular music. This led to criticism that the magazine was emphasizing style over substance^.

In recent years, the magazine has resumed its traditional mix of content, including in-depth political stories. It also has expanded content to include acclaimed coverage of financial and banking issues. As a result, the magazine has seen its circulation increase and its reporters invited as experts to network television programs of note. As we can see people love Rolling stone and people WILL continue to love it and read them.  

During the 1980s the magazine began to shift focus towards being a general "entertainment" magazine. Music was still a dominant topic but there was increasing coverage of celebrities in television, films and the pop culture of the day.

The printed format has gone through several changes. The first publications in 1967–72, were folded tabloid newspaper format, no staples with black ink text, and a single color highlight that changed each edition. From 1973 on, editions were done on a four-color press with a different newsprint paper size. In 1979, the bar code appeared. In 1980, it became a gloss paper, large format (10″×12″) magazine. As of October 30, 2008 edition, Rolling Stone is a smaller, standard-format magazine size.
On November 5, 2012, the magazine published its first cover in the Spanish language as recognition to the influence of Latino artists in American culture.

Source:
1. http://www.deathandtaxesmag.com/202315/rolling-stones-long-history-of-putting-killers-on-covers/
2. http://www.princeton.edu/~achaney/tmve/wiki100k/docs/Rolling_Stone.html
3. http://cecilbuffington.com/photo3_40.html

Week 2 EOC, John Varvatos

John Varvatos

John Varvatos is a famous men’s wear designer in the fashion world. He first joined the Polo Ralph Lauren in 1983 then move to CK aka Calvin Klein in 1990. He was then appointed head of menswear design and oversaw the launch of the men’s collection.

In the year 1995, Varvatos returned to the brand he was in, Ralph Lauren and was the head of menswear design for ALL Polo Ralph brands and created the well known, Polo Jeans Company. 

After years of working for leading American men's wear designers, John Varvatos launched his own line of men's wear and related lifestyle products in 2000 to positive reviews and quick sales. The Varvatos name was soon associated with quality, elegance, and practical yet interesting men's fashion. Though not as high-end as Helmut Lang or Gucci, as Ginia Bellafante wrote in the New York Times, "The designer's clothes seem intended for the kind of guy who has moved into a salary bracket that no longer confines him to Banana Republic." The success of his men's line led to more products being designed and sold under the Varvatos name, including cologne, skin care, and a line of women's wear. John Varvatos has became famous recently. As you can see in those pictures that's posted. He has a taste of fashion and know exactly what men wants ! Also, the materials he uses for those clothes, it's not just some cheap fabric material it is denim and other extremely good quality materials.

Varvatos took chances with these products, he also became a part-owner of the company that bore his name. In 2005, he signed a new deal with VF Corp. that gave him twenty percent of his company, which saw sales of his collection reaching $50 million by 2005.   From this part, I could see the strength of John Varvatos. He has a very good taste with men although he has being trying to design women's clothing but I still think he is really good with men clothing and also since in 2005 he is starting his own company and so on. He is giving himself a bigger opportunity to make his clothing line unnecessarily famous but well known. 

Another thing I know that though John Varvatos tried many things in fashion. We all know fashion is not just about clothing ! It is more than just clothing. It's about style, hair, your nails and even cologne or perfume. Despite the disappointment over his women's line, Varvatos continued to expand his company. In 2004, he launched his first fragrance for men. The cologne was called John Varvatos for Men, and included input in the scent from the designer himself. The following year, he added a line of around 12 skin care products for men, called John Varvatos Skin.

John Varvatos know exactly what he is doing in the fashion industry. He has a strong idea that catches people's eyes and letting people know his brand. And I think as for his brand status, for personal opinion, I know he has a powerful strong brand status. He doesn't try to limit himself just designing clothing but anything else in the fashion industry. 

 

   

Source: 

1.  http://www.nbc.com/fashion-star/about/bio/cast/john-varvatos/703504/

2.  http://www.notablebiographies.com/newsmakers2/2006-Ra-Z/Varvatos-John.html

3.  http://www.infomat.com/whoswho/johnvarvatos.html

Week 1 EOC, How To Make It In America? Right & Wrong

Week 1
 


How To Make It In America?   Right & Wrong
The video we watched in class, how to make it in America is a very good example of people starting either a clothing business or a retail business. First, one thing I think they did right was to just buy off  the whole denim material and having the idea of making their own denim jacket and then trying to sell those jacket into the market starting from small. Personally, I think a lot of young artist or designers are doing this. They come up with ideas and try to sell them on Internet or stores. When they are getting stable with their business, they will start becoming famous and people from around the globe will want to do business with the company. But after all, you will need to do research and to start off the business strong. What I think they did wrong? The only one thing is, how could people be doing thing with no plans? Before starting a business or creating something, such as, clothes or shoes. You need to have a plan and knowing how you are going to do. Those guys had no plans at all, no money, nothing but debt. I really think making those denim jackets and creating your own brand and business is an amazing thing, a dream come true. But without plans on how things are really going to be or knowing the process of this business work. No matter you are a professional or not, you need to understand or have the knowledge of how the business you are going into and what sort of problems you could really have and knowing how to prevent or deal with it. It’s a brilliant idea those guys just buy off the denim instead of selling those made denim jacket. After all, it was an interesting video.  

Week1 EOC My Voice

Week 1

Fashion is life. People live in the Fashion world, they just don't realize that until you really look into the details. My name is Cynthia Tsai aka Pei Ju Tsai, I fell in love with the Fashion World since middle school. There is no one day that I can NOT read Fashion Magazines or knowing information about Fashion. As a stylist and a Fashion Show Coordinator, I've work with varies brand and magazines and have enough experience to really tell my clients or readers what they need to know and what they should know. I show people what type of clothing they can be in but at same time being themselves and you will explode your mind with amazing Fashion Shows and information about the Fashion world. If you know nothing about Fashion, read my Blogs, you will be living in another whole new world. You don't have to BE a Fashion Designer or related job to Love Fashion. Who runs the world ? The simplest answer, "Fashion".