Week 3 EOC Rolling Stone

Rolling Stone

Rolling Stone is a popular magazine that published every two weeks. It is focusing on politics and famous or unique culture. Rolling Stone was found in 1967, San Francisco, California. The name of the founder is Jann Wenner who is currently still the chief editor. And for music critic is Ralph J. Gleason. In the 1990s, the magazine changed its format to younger consumer. 

Rolling Stone was known for its musical coverage and for political reporting by the enigmatic and controversial gonzo journalist. In the 1990s, the magazine changed its format to appeal to a younger readership interested in youth-oriented television shows, film actors, and popular music. This led to criticism that the magazine was emphasizing style over substance^.

In recent years, the magazine has resumed its traditional mix of content, including in-depth political stories. It also has expanded content to include acclaimed coverage of financial and banking issues. As a result, the magazine has seen its circulation increase and its reporters invited as experts to network television programs of note. As we can see people love Rolling stone and people WILL continue to love it and read them.  

During the 1980s the magazine began to shift focus towards being a general "entertainment" magazine. Music was still a dominant topic but there was increasing coverage of celebrities in television, films and the pop culture of the day.

The printed format has gone through several changes. The first publications in 1967–72, were folded tabloid newspaper format, no staples with black ink text, and a single color highlight that changed each edition. From 1973 on, editions were done on a four-color press with a different newsprint paper size. In 1979, the bar code appeared. In 1980, it became a gloss paper, large format (10″×12″) magazine. As of October 30, 2008 edition, Rolling Stone is a smaller, standard-format magazine size.
On November 5, 2012, the magazine published its first cover in the Spanish language as recognition to the influence of Latino artists in American culture.

Source:
1. http://www.deathandtaxesmag.com/202315/rolling-stones-long-history-of-putting-killers-on-covers/
2. http://www.princeton.edu/~achaney/tmve/wiki100k/docs/Rolling_Stone.html
3. http://cecilbuffington.com/photo3_40.html

Week 2 EOC, John Varvatos

John Varvatos

John Varvatos is a famous men’s wear designer in the fashion world. He first joined the Polo Ralph Lauren in 1983 then move to CK aka Calvin Klein in 1990. He was then appointed head of menswear design and oversaw the launch of the men’s collection.

In the year 1995, Varvatos returned to the brand he was in, Ralph Lauren and was the head of menswear design for ALL Polo Ralph brands and created the well known, Polo Jeans Company. 

After years of working for leading American men's wear designers, John Varvatos launched his own line of men's wear and related lifestyle products in 2000 to positive reviews and quick sales. The Varvatos name was soon associated with quality, elegance, and practical yet interesting men's fashion. Though not as high-end as Helmut Lang or Gucci, as Ginia Bellafante wrote in the New York Times, "The designer's clothes seem intended for the kind of guy who has moved into a salary bracket that no longer confines him to Banana Republic." The success of his men's line led to more products being designed and sold under the Varvatos name, including cologne, skin care, and a line of women's wear. John Varvatos has became famous recently. As you can see in those pictures that's posted. He has a taste of fashion and know exactly what men wants ! Also, the materials he uses for those clothes, it's not just some cheap fabric material it is denim and other extremely good quality materials.

Varvatos took chances with these products, he also became a part-owner of the company that bore his name. In 2005, he signed a new deal with VF Corp. that gave him twenty percent of his company, which saw sales of his collection reaching $50 million by 2005.   From this part, I could see the strength of John Varvatos. He has a very good taste with men although he has being trying to design women's clothing but I still think he is really good with men clothing and also since in 2005 he is starting his own company and so on. He is giving himself a bigger opportunity to make his clothing line unnecessarily famous but well known. 

Another thing I know that though John Varvatos tried many things in fashion. We all know fashion is not just about clothing ! It is more than just clothing. It's about style, hair, your nails and even cologne or perfume. Despite the disappointment over his women's line, Varvatos continued to expand his company. In 2004, he launched his first fragrance for men. The cologne was called John Varvatos for Men, and included input in the scent from the designer himself. The following year, he added a line of around 12 skin care products for men, called John Varvatos Skin.

John Varvatos know exactly what he is doing in the fashion industry. He has a strong idea that catches people's eyes and letting people know his brand. And I think as for his brand status, for personal opinion, I know he has a powerful strong brand status. He doesn't try to limit himself just designing clothing but anything else in the fashion industry. 

 

   

Source: 

1.  http://www.nbc.com/fashion-star/about/bio/cast/john-varvatos/703504/

2.  http://www.notablebiographies.com/newsmakers2/2006-Ra-Z/Varvatos-John.html

3.  http://www.infomat.com/whoswho/johnvarvatos.html

Week 1 EOC, How To Make It In America? Right & Wrong

Week 1
 


How To Make It In America?   Right & Wrong
The video we watched in class, how to make it in America is a very good example of people starting either a clothing business or a retail business. First, one thing I think they did right was to just buy off  the whole denim material and having the idea of making their own denim jacket and then trying to sell those jacket into the market starting from small. Personally, I think a lot of young artist or designers are doing this. They come up with ideas and try to sell them on Internet or stores. When they are getting stable with their business, they will start becoming famous and people from around the globe will want to do business with the company. But after all, you will need to do research and to start off the business strong. What I think they did wrong? The only one thing is, how could people be doing thing with no plans? Before starting a business or creating something, such as, clothes or shoes. You need to have a plan and knowing how you are going to do. Those guys had no plans at all, no money, nothing but debt. I really think making those denim jackets and creating your own brand and business is an amazing thing, a dream come true. But without plans on how things are really going to be or knowing the process of this business work. No matter you are a professional or not, you need to understand or have the knowledge of how the business you are going into and what sort of problems you could really have and knowing how to prevent or deal with it. It’s a brilliant idea those guys just buy off the denim instead of selling those made denim jacket. After all, it was an interesting video.  

Week1 EOC My Voice

Week 1

Fashion is life. People live in the Fashion world, they just don't realize that until you really look into the details. My name is Cynthia Tsai aka Pei Ju Tsai, I fell in love with the Fashion World since middle school. There is no one day that I can NOT read Fashion Magazines or knowing information about Fashion. As a stylist and a Fashion Show Coordinator, I've work with varies brand and magazines and have enough experience to really tell my clients or readers what they need to know and what they should know. I show people what type of clothing they can be in but at same time being themselves and you will explode your mind with amazing Fashion Shows and information about the Fashion world. If you know nothing about Fashion, read my Blogs, you will be living in another whole new world. You don't have to BE a Fashion Designer or related job to Love Fashion. Who runs the world ? The simplest answer, "Fashion".