Tylenol Scare 1982 !
Tylenol is a well-known American drugs brand.
It is use for relieving the symptoms of types of pain or fever. The medical
products company owns the brand Tylenol McNeil Consumer Healthcare and it is a
subsidiary of Johnson & Johnson. In October 1982, this well-known pain killer
medicine faced an extremely crisis. Seven people in Chicago were reported dead
after taking this medication the extra-strength Tylenol capsules. What happened
was it was reported an unknown suspect put 65 milligrams of deadly cyanide into
the Tylenol capsules. As soon as the news was out and reported deaths, the
public announcements were everywhere warning people about consumption of this
product and the medication was removed from the shelves across the country,
infected with cyanide and retuned back to the shelves. Johnson & Johnson
said
Following
one of our guideline dos protecting people first and property. Second, McNeil
Consumer Products, a subsidiary of Johnson & Johnson, conducted an
immediate product recall from the entire country, which amounted to about 31
million bottles and a loss of more than $100 million dollars. Additionally,
they halted all advertisement for the product.
Johnson & Johnson didn’t run away from this
issue, they deal with it and fix it. At first they faced with the many
situations and coming up with a good solution in order not to destroy their
reputation of the company and their brand. Johnson & Johnson came up with
the first thing and that is protecting people and second, their property.
Johnson and Johnson took the risk of loss of $100 million dollars, they
immediately recall from the whole U.S and amounted about 31 million bottles.
And of course, they stopped the advertisement temporary.
The company didn’t lose their head out; they
took their steps carefully. Once the
product was removed from the market, Johnson & Johnson had to come up with
a campaign to re-introduce its product and restore confidence back to the
consumer. The company took the responsibility for this issue and dealt
with it well. Personally opinion, many companies around the globe don’t really
care about their brand like Johnson & Johnson does. A lot of time people
just throw their brand out there and not trying to protect their own brand.
It illustrates a
strength of Johnson & Johnson that is nearly unique, their expertise in
medical devices and in pharmaceuticals, and their convergence," said Scott
Davison, an analyst with U.S. Bancorp Piper Jaffrey. I feel that after this issue Johnson & Johnson had a
better knowledge and experience facing harsher issues. Nothing is easy when your
brand is well known and you have to take big responsibility at all times.
Source:
Website
1: http://www.trutv.com/library/crime/terrorists_spies/terrorists/tylenol_murders/index.html
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