What is Subliminal Advertising all about ? Subliminal Advertising is a way of communicating with the consumer and the audiences. We see those subliminal advertising everywhere we go, such as the movie theater, the mall, stores and other public places. Although that subliminal advertising is considered illegal because it plays a persona's subconscious. But after all, brand in all types of industry use subliminal advertising all the time.
The phrase subliminal advertising was coined in 1957 by the US market researcher James Vicary, who said he could get moviegoers to “drink Coca-Cola” and “eat popcorn” by flashing those messages onscreen for such a short time that viewers were unaware. Subliminal advertising is actually not such a bad thing, usually those subliminal advertisement are memorable and a lot of time it related to our daily lives. Researchers found that briefly displaying words and images so quickly that people do not even consciously notice, does nevertheless change their thinking. It seems those subliminal advertising are waste of time but those subliminal advertisement does work for the people who are in the industry. And most important of all, it leaves a trace or a mark in the audiences memory.
There has been much speculation about whether people can process emotional information unconsciously, for example pictures, faces and words,” said Professor Nilli Lavie, who led the research. “We have shown that people can perceive the emotional value of subliminal messages and have demonstrated conclusively that people are much more attuned to negative words. As we can see here, with images people have better memory to remember them and to remember it unconsciously.
Source:
Subliminal advertising really does work, claim scientists
http://www.telegraph.co.uk/science/science-news/6232801/Subliminal-advertising-really-does-work-claim-scientists.html
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