There are varies trend across the world. Trend forecasting resources help to predict trends in the industry they're in. Tend predicting is knowing the behavior, buying habits of the consumer at a particular season or time. It is no longer a question of finding your markets or consumers by age, geography or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion & geographic locations. People no longer look at the surface things but really get to understand the industry and knowing the future of that industry.
Such as the fashion trends. Fashion trend forecast calculates as season, target, market, consumer, colors, fabrics, silhouette, texture then last usage. Understanding the trends forecast is one of the most arduous and calculative work for all. There are people who are working behind the scenes, day and night to make things appear easy and affordable to us. Question which often comes to our mind is which trend forecast to use and how we can understand it better. Many technological forecasting methods have been reported in various forecast related books & mentioned in literature of many countries, and they have been successfully applied widely. As trend forecasting results are mainly influenced by the forecasting method used by the end user, it is of utmost importance to determine the method that will be most appropriate to a business model you adopt.
Each season, the design and merchandising departments
worldwide are waiting whats in trend for coming seasons. They rely heavily on
creating a new line using these valuable data collected by professional agencies. Trend forecasts are based on seasons Spring, Summer, Fall &Winter like we connect
certain colors with holiday and seasons, they expect to see earthy tones
in
fall season, jeweled colors for holidays, the pastels of flowers in
early spring, and refreshing white for the summer. People might see fashion as just clothes, shoes and other things you wear. But think about this, people behind all these fashion shows and fashion magazines. How do people know what their consumer likes and how they make it to their market. Because there are people behind that works hard and understand the trend for each season and try to predict what's going to happen next season.
Web Sources:
1.http://britishlibrary.typepad.co.uk/inspiredby/2013/05/a-beginners-guide-to-fashion-trend-forecasting.html
2. http://www.fibre2fashion.com/industry-article/9/836/pink-is-out-but-blue-is-in-understanding-fashion-trend-forecasting1.asp
3. http://www.trendforecasting.org/Trend_Forecasting.htm
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