ZARA started the brand began in 1975. Within a a decade ZARA's approach to fashion became very famous and its magic began to spread to other major cities of Spain and sooner acriss Europe. In 1985, Inditex took hold of group of businesses in which ZARA was also included. The vertical integration system, ZARA's philosophy, which helped it to maintain its fast fashion among the masses was started around 1986-1987. In 1988, ZARA decided that it would spread its magic of fast fashion around the world and it started a store in December 1988 in Oporto, Portugal.The home furnishings market was enhanced by ZARA's entry in to the sector. ZARA opened its stores in India in 2010. It also started online stores in 16 European countries in 2010.In 2011 its online retail spread to united states and Japan.
ZARA has been in the fashion industry for a long time. Personally I think people didn't really know the brand that well because at the time people were only crazy about some brand such as lLouis Vuitton, Dior and other big wellknown brand but consumer and other retailers didn't really notice about this brand but of course with it's growth ZARA has became the largest retailers in the world. From 1975 to 2012, Zara has grown from 1 store in Spain to more than 1540 stores in 73 countries. this shows it acceptability by masses. These number will for sure continue to grow.
Zara shows its revamped image based on four guiding principles: beauty, clarity, functionality and sustainability. Simplicity is the byword throughout the store as part of Zara's mission to bring customers into direct contact with fashion. ZARA's brand status is stable and continually growing strong. More and more consumer will like this brand and also I believe ZARA will provide the target audience more amazing designs.
Source:
1.http://www.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?pagewanted=all
2.http://ranjithaballa.blogspot.com/2012/09/about-zara-history.html
3.http://www.inditex.com/en/who_we_are/timeline
4.http://www.uniquebusinessstrategies.co.uk/pdfs/case%20studies/zarathespeedingbullet.pdf
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