Post 1 Primary "Product"

1. Identify the primary "product" (service, resource, special ability, etc.) you have to offer others. 
 

Wondering that one person who handles the whole entire fashion show ? And make sure the stylist doesn't messed up models clothes ? Reading through all those fashion magazines and wondering how all those amazing and glamorous fashion show all turns out so great and perfect ? I understand it's a whole big team working together but I ask myself all the time "WHO IS THAT PERSON?"  perhaps "THE BOSS" character person ? It's not easy to be THAT ONE PERSON so I did some research before I even started this Major. My research is not just for me but for people whoever that I'll be working with one time. I'll be fully to be able to answer all sorts of questions and handle a entire fashion show. “Brands offer a set of values, a vision and an attitude” (More Than a Name, Davis, 27). And my attitude is to comprehend this area. 

You might think, "How can fashion show coordinator be a product?" It's simple ! Fashion = Stylist = Clothes = Designers ! So when you really get to know the area of "DESIGNERS" that's when you really know your actual product but still fashion show coordinator is a product because I need to know how can I put myself out there and perform the best of me to my crew and all the people who attend the fashion show.  “Basically, a product (or service) is the thing that you buy and use. The brand is the promise of something. That something is intangible; it could be a guarantee of quality, a sense of prestige, or of heritage” (More Than a Name, Davis, 12).

 

 I would like to take it further than that, I would explain as a coordinator to this field is not just dealing with their consumer or fans more over that fashion media but EVERYONE that is going to attend the show. You present models with designers clothes on to your audiences but there's always going to be a critical judgment or positive “The relationship between the brand and the consumer is two-way – what the consumer thinks of the brand matters as much as how the brand projects itself to the consumer. This two-way interaction is at the heart of managing the brand perception” (More Than a Name, Davis, 27)

Fashion show coordinator is more than just a coordinator. We understand of how to handle a fashion show and understand how to interact with people in this field, no matter if it's the media, designers, models, stylist, photographer and so on. Every field is extremely different in the fashion industry but at the end everyone comes together and build up one amazing unforgettable fashion shows. Although each brand compete with each other all times but we all enjoy all sorts of designs and fashion shows from different designers. “Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustain it” (More Than a Name, Davis, 27). From time to time people choose and compare but personally to me, it's a way of the fashion industry improves themselves and become better and make greater legend in the fashion world. “Brands also offer a differentiating factor that makes it easier to choose between the many competing product variants” (More Than a Name, Davis, 12).