Fashion shows have core values ? or any values at all ? YES or course. I wouldn't put fashion show as a brand but we must remember while fashion show coordinator presenting a entire fashion show they are working with brands. So meaning, each brand have different values and a coordinator's job is to know these values or else how would you be able to create better fashion shows and work with greater designers ? “Brand style comes from the core – that is, the values of the brand. Brand values are the belief systems behind the brand. They are usually described as succinct adjectives that are often associated with archetypal characteristics: fun, rebellious, winning or inventive, for example”(More Than a Name, Davis, 82).
Values are important ! It builds a great relationship between people which of course this including you consumers. “Branding is important because of its relationship and
impact on the world we live in. Brands affect people’s lives simply because
they are part of our daily choices and decisions” (More Than a Name, Davis,
32). A coordinator doesn't have to be 100% agree with different values brand. But it is important for a fashion show coordinator to respect other brands values.
The best thing a fashion show coordinator can do is to fully satisfied the designers taste. It's like you go into a store a buy some clothes, the sales would make sure you have a good service in their store and make sure you come back next time ! “Brands start with a great idea that tells a good story”
(More Than a Name, Davis, 78). A fashion show coordinator is the same, we make sure our customers are satisfied but most of all is to gain great experience with those amazing designers.
In the end, core values are important. Each designers or designs has its own taste. Our job is to make sure we handle and create an amazing fashion shows that stunt and would make people unforgettable.
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